Mobile UX

In the automotive sector, the appraisal and subsequent valuation of a vehicle has long been a very manual process. A paper-based form is normally completed by a trained appraiser, with damage and condition being captured on what is normally referred to as the 'squashed frog' diagram of a vehicle. This can lead to errors or missing data capture and the potential for the valuation of the vehicle to be incorrect.

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With my team, I led the discovery, design and delivery of a vehicle appraisal mobile app (iOS and Android) with a number of key objectives:

• Digitise and simplify the process
• Reduce errors
• Capture appraisal evidence with photographs
• Provide a real-time valuation at the end of appraisal
• Integrate the appraisal data capture with downstream dealer management systems

Although cap hpi has decades of experience in the valuation and provenance of vehicles, we knew less about the appraisal process. So, we immediately started to collaborate with some our key customers, following a 'jobs to be done' framework. We quickly started to visit a number of dealerships and auction houses to better understand how the process of appraisal varys across different sectors.

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As we started to mock-up some concepts and flows, we spent many hours gathering real-world insight and research - sometimes remotely, but more often face-to-face. Designs and experience were developed iteratively - with a focus on large, icon driven spec capture and vehicle damage recording using a 'google maps' style pin-drop experience.