Hey there!
I’m Joel.
A Product and UX Director based in North Yorkshire, UK.

Community
design

My experience

Let’s cut to the chase … I love developing digital products and propositions. I love leading and inspiring innovation to create and nurture these products, with a deep focus on amazing customer experience. I’m known for making the complex … a little simpler … solving problems and creating opportunity through technology, process and experience.

I’ve been a trusted partner for C-suite leaders in North America, Canada, Mexico, UK and Japan to drive multi-million dollar investment decisions which have underpinned their ecommerce development at various stages of maturity. I’ve extensive skills in B2C and B2B2C strategic roadmap definition, product portfolio development and UX/UI design.

Sage
Director, Experience Design
Apr 2021 — current
Sky Betting & Gaming
Product & UX Director
Jan 2020 — Apr 2021
cap hpi
Product, UX & Innovation Director
Feb 2016 — Jan 2020
Walmart Labs
Product & UX Director
Sep 2007 — Aug 2015
Aviva
Programme Manager
Jul 2006 — Sep 2007
E.ON
Business Change Manager
2000 — 2006
C.S.C
Technical Analyst
1999 — 2000
Warwick University
BSc Computer & Management Science - 1st
1997 — 1999

Want to get in touch?
Drop me a line!

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